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Children and Marketing
The Children's Market: characteristics, trends and strategies
As part of its ongoing commitments under the Children’s Plan, the Department for Children, Schools and Families and the Department of Culture, Media and Sport commissioned an independent assessment of evidence relating to the impact of the commercial world on children’s well-being. The assessment examined children’s commercial world in the broadest sense, not limited to a focus on advertising and took account of the beneficial aspects of children’s engagement with commercial activities, as well as potentially problematic outcomes. CRSP and the Department of Social Sciences were commissioned to undertake a review of the marketing and advertising industries strategies towards children and young people. These findings are available as Appendix H, Children and Marketing, in the published report (above).
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